Last week we posted a well-received story about a finalist for a Super Bowl ad that combined humor with a subtle but touching affirmation of the beauty of unborn life.
What I failed to mention was that you can vote online to determine which of the three semi-finalist ads will run February 7. I’d suggest you vote for “Ultrasound.”
Here’s the backdrop. PepsiCo, the parent company, has run what it calls the “Crash the Super Bowl” contest for a decade. It offers “anyone with an idea and a camera a chance at the big leagues by making their own 30-second spot,” according to AdWeek. Apparently this is the last year the competition will take place.
“Ultrasound” is one of the three finalists, which you can watch at youtube.com.
The setting is of the very pregnant mom, who is watching her baby (about to be born any day) on the ultrasound. The dad is chewing away on his bag of Doritos.
The mom is not overjoyed and voices her displeasure. Meanwhile you see the baby on the ultrasound reaching for the Doritos chip. Baby and dad play a game of reaching forth and pulling back, which causes the mom to toss one of the chips.
The camera flashes to the ultrasound image. We see the baby disappear–as in he/she is exiting to find that chip!
Mom yells, dad yells, ultrasound technician yells. Cute.
The ad is the brainstorm of Peter Carstairs from Perth, Australia. We learn the inspiration for the ad from the website.
Peter recently had his second child, Freddy, who’s now nine months old. When he was with his wife getting an ultrasound during the pregnancy, an idea popped into his head – wouldn’t it be funny to have a little fun in the hospital room, where everyone is supposed to remain poised, calm and collected. The baby in the ultrasound image is Freddy himself – of course with the help of a little camera magic.
Take a half-minute and watch Freddy make his acting debut at Youtube.com.
And be sure to vote which you can do once a day using a variety of platforms.
Chelsea Garcia is a political writer with a special interest in international relations and social issues. Events surrounding the war in Ukraine and the war in Israel are a major focus for political journalists. But as a former local reporter, she is also interested in national politics.
Chelsea Garcia studied media, communication and political science in Texas, USA, and learned the journalistic trade during an internship at a daily newspaper. In addition to her political writing, she is pursuing a master's degree in multimedia and writing at Texas.
